This Easter we are again supporting key distribution lines including Aqua Dragons, StikBot and KLIKBOT with TV and digital ad campaigns running throughout April.  Read more about it as published here in Toy World.

The Red Dot Design Awards are an internationally recognised symbol of design excellence having categories for international product design, branding and communication, and design concept. We are delighted to announce that EUGY has won the international product design category.  Read more about it here as published by Toy World.

Brainstorm are pleased to announce that they are working towards a net-zero target by the end of 2022.  Plastic free packaging is currently being phased in to all of our products and this will be followed by other initiatives throughout the year.  Read more about it as published in the following publications  Toy World, Toy […]

EUGY’s creators Dodoland, based in New Zealand, talk to Products of Change about the brand and how it is leading the global collectables market into a bright, new, sustainable future.  To read more see the article here.

We recently entered our Christmas EUGY lines and My Very Own Fairy Jar into the Blog On 2021 toy awards and are pleased to have been awarded third place in Christmas themed toys and Imagination toys respectively.  Read more about it here as published by Toy World.

We are delighted to announce that six new additions will be added to the EUGY range in time for Christmas sales.  Due in stock in November 2021, these fantastic new figures make great stocking fillers.  Read more here as published by Toy World.

We are excited to announce the addition of PAW Patrol and Blue’s Clues & You! licenses to our best-selling torch & projector range.  Thanks to their pocket money price-point and superb quality, the range is already hugely successful and we are certain that these excellent character licences guarantee a winning combination.  Read more about it […]

Brainstorm’s marketing manager Debra Tiffany gives an in-depth interview with Toy News discussing how demand for it’s many different product lines has exceeded all sales expectations through the pandemic.  Thanks to the variety of product lines available ranging from STEM products which have helped with home schooling, the eco-friendly craft line EUGY and the resurgence […]

Children from the Brainstorm family are having so much fun playing with the fantastic UltraFlyers! Ideal for home, park or the beach – they are made from a soft foam material so can even be played with inside.  Take a look below.      

We are so excited that the brand NEW My Very Own Fairy Jar has arrived in stock.  This fantastic 3 in 1 activity combines arts and crafts with imaginative play and bedroom décor.  Kids will love to build and decorate their fairy jar with the many items supplied including coloured stones, green felt, toadstools, decorative […]

We are delighted to team up with environmental consultants, Comply Direct to support a WEEE and battery recycling initiative taking part across seven primary schools in Yorkshire.  To read more about it see here as published by Toy World and here as published in Toy News.

Check out this video of our Sales Director Nick Saunders demonstrating the EUGY floor display unit.  A stunning display with 16 free of charge models.