Brainstorm has made great strides in its sustainability efforts with crucial reductions across the business.  Reducing plastic packaging across all ranges with the aim to eradicate single-use plastic from all products.  Read more about it here as published in Toy World and a further article here.

We are delighted to share these new EUGY wallpapers for use on your desktop, laptop or mobiles.  Just click here to link through to the stunning designs.

Brainstorm launched the eco-friendly craft brand EUGY in the UK and ROI in 2019 and since then its popularity has grown, reaching £10 million in retail sales this year (2023).  EUGY’s longevity as a staple collectable looks assured due to it’s eco-credentials and the new SKUs consistently added to the range.  Read more about it […]

World Alive’s, Aqua Dragons brand continues to top the hatch and grow category and is one of the highest ranked brands in the science aisle. In the UK & ROI it ranks as one of Brainstorm’s top-selling brands.  Having distributed the line for over 10 years, the brand goes from strength to strength.  Read about […]

Brainstorm said goodbye to retiring director Rosanne Kenealy at the end of June.  Rosanne founded Dowling Magnets in 1995 and was a key member of the buyout team in 2003 when the company changed it’s name to Brainstorm.  Rosanne will be very much missed by her colleagues but is wished every happiness in her retirement.  […]

The new Sensory Bubbler’s are calming accessories for the home, classroom or office.  Featuring colourful, soothing droplets which fall once the product is flipped – perfect for stress relief, mindfulness and relaxation.  Read all about it here as published in Toy World.

Brainstorm features in the latest Toy World Science and Nature article about how toys help children understand more about the world around them.  Read all about it here.

Brainstorm are celebrating 10 years of distributing the best and top-selling hatch’n’grow product Aqua Dragons.  Supported with TV and Digital advertising throughout the UK and Ireland – you can read more about it here as published by Toy World. In addition a fun and educational animated video has been produced to create a memorable experience […]

We are delighted to announce that EUGY has been awarded Best Boys Craft Kit (ages 8-11) in the Creative Play Awards.  The awards recognise the best products available to enhance creative development in young children and the factors which are beneficial to the consumer when making purchasing decisions.  Read more about it here as published […]

My Very Own Fairy Jar has featured in the Toys R Us Uk Top Toys for Christmas 2022.  Read more about it here as published by Toy World. The award-winning Fairy Jar is a lovely 3 in 1 activity set that combines craft with imagination and light-up bedroom decor enabling children to create their beautiful […]

The products were given STEAM accreditation from Dr Gummer’s Good Play Guide in partnership with the Toy Association. The StikBot range was stringently assessed and scored ‘excellent’ across the prime STEAM attributes whilst KLIKBOT also scored highly in the report, rating ‘excellent’ for children aged 6+.  Read more about it here as published by Toy […]

EUGY creators, Dodoland, are not only committed to the sustainability of the product, but also supporting fundraising efforts for causes that are crucial to the sustainability of certain species and our planet. EUGY gives back by partnering with various wildlife non-profit organisations, Children’s Hospitals and disabled care service providers.  Read more about this here as […]